Magic road - 250 x 150 cm
Size: 250 x 150 cm
Hand knotted especially for you in the ways of the Beni Ourain nomadic tribes that inhabit the snowy Atlas Mountains in the area of Taza, Morocco. These tribes are renowned for producing some of the best wool in the world and their rugs have a remarkably soft and fluffy texture. Your made to order rug will be created knot by knot with ancient techniques passed down from mother to daughter through the generations.
The Beni Ourain tribes traditionally use raw wool, which is why it is most common to see these beautiful rugs in creamy whites and featuring natural black or brown patterns created by the wool from the dark sheep of the herd. Nowadays you can sometimes see them getting playful with colors made from natural pigments such as turmeric yellow, saffron orange and indigo blue.
These skilled artisans draw their inspiration from the Moroccan landscape in its truest form, with symbolism rooted deeply in North African culture. Since they mostly work with undyed wool it simply has to be of the highest quality and this is why they focus so much on the entire process that takes place long before the yarn meets the weaving loom.
We work closely with our artisans to make these rugs special. As you will see, they are truly pieces of art that elevate any interior, complementing both modern and bohemian design language. No matter which pattern you choose, know that your rug will give your home an incredibly cozy feeling for many years to come.
Äventyr believes in a more sustainable world made from natural materials. It is with this mindset we source products that last a lifetime and can easily be absorbed by nature once they have fulfilled their purpose. Handmade is not only more beautiful, it is also better for the environment.
As this is a handmade item, please expect some variation in the shade of color, texture and pattern compared to the one in the pictures. No two rugs are the same, which makes every rug truly unique.
The Heritage of Moroccan Rugs
Moroccan rugs embody centuries of artistry, tradition, and cultural expression. Crafted by skilled Berber women in the remote Atlas Mountains and beyond, these masterpieces were originally created not just for warmth, but as symbols of identity, storytelling, and protection.
Each region across Morocco has its signature style, defined by heritage and landscape. The refined elegance of Beni Ourain rugs with their understated black-and-white geometry contrasts with the sumptuous textures of Beni M’rirt, woven with unparalleled precision. Azilal rugs captivate with their abstract, vibrant motifs, while Boujad rugs enchant with their bold hues and free-spirited compositions.
Beyond their visual appeal, these rugs are infused with meaning—each knot and pattern carrying whispers of personal stories, ancestral wisdom, and tribal symbols passed down through generations. The hand-spun wool, natural tones, and meticulous craftsmanship elevate Moroccan rugs into timeless works of art.
Today, they are sought after by connoisseurs of fine interiors, seamlessly blending heritage with modern luxury. Whether adorning a contemporary space or complementing a traditional design, Moroccan rugs offer an enduring connection to the soul of a culture where artistry and authenticity reign supreme.
Free worldwide shipping
Shipped out in 2-5 business days with express courier.
- Regular Vacuuming:
Vacuum your rug gently with a low-suction setting. Avoid using a beater bar, as it can damage the rug's fibers. - Spot Cleaning:
Blot spills immediately with a clean, dry cloth. For stains, use a mixture of mild detergent and water. Test on a small area first. - Avoid Direct Sunlight:
Place your rug away from direct sunlight to prevent fading. Use curtains or blinds when possible. - Rotate Periodically:
Rotate the rug every few months to ensure even wear and maintain its vibrant appearance. - Professional Cleaning:
Have your Moroccan rug professionally cleaned every 1-2 years to keep it in top condition. - Protect the Fringe:
Avoid vacuuming the fringe to prevent damage. Gently fluff it with your fingers instead. - Storage Tips:
When storing, roll your rug (never fold) and wrap it in breathable fabric. Store in a dry, cool environment.
Production Process
1. Yarn Preparation:
The journey begins with shearing sheep for wool, which is then washed and cleaned thoroughly. Once dried, the wool is hand-spun into yarn, creating the soft base material for the rug.
2. Dyeing (Optional):
In some cases, yarn is left in its natural tones or dyed using synthetic or traditional natural dyes, depending on the design and artisan preferences.
3. Loom Setup:
The loom is meticulously prepared with a strong warp foundation. This step ensures the rug will maintain its structure and durability during weaving.
4. Hand Weaving:
Skilled artisans weave each rug by hand, knot by knot, following traditional techniques. The patterns and motifs are often guided by oral heritage or personal stories passed down generations.
5. Trimming & Finishing:
After weaving, the rug is trimmed to ensure an even pile. The fringes are finished by hand, adding to the rug’s signature look.
6. Washing:
The rug undergoes multiple washes to soften the fibers and enhance its texture. This also helps set the colors and remove any residue.
7. Drying:
Rugs are laid flat to dry under the Moroccan sun, which naturally brightens the wool and enhances the rug's appearance.
8. Quality Inspection:
Artisans carefully inspect each rug to ensure it meets quality standards. Loose threads are tightened, and final adjustments are made.
